Social Indebtedness – How to Win at Tradeshows and in Business

A few years ago I heard Nido Qubein, the CEO of Great Harvest Bread speak about business strategy. Near the end of his talk he promised us one tidbit that was the key to building such a massively successful company. As the audience listened attentively he revealed the secret to his thriving multi-million dollar business, […]

10 Summer-centric Promotional Items

Summer is quickly approaching and a change in season is a great time to take advantage of themed promotional products.  The warmth of the summer sun brings people outdoors and together which is a great situation to creatively promote your brand to the masses. Here are 10 great summer products that will keep you in […]

Trend Alert: Neon is making a comeback

As a teen of the late 80’s/early 90’s I have a love hate relationship with neon. I fondly look back on the days of yesteryear and all the great memories. However, I shudder at the thought of some of the ridiculous styles and clothing I used to wear. One of the staples of that time […]

Good Swag! Bad Swag?

In the past we’ve discussed items your event attendees will love. However, on the flip side, we’ve all received an item at a trade show or corporate event that left us underwhelmed (to put it gently). It happens. There is no one thing that appeals to everyone.  M&M’s come close though…just not the plain ones. […]

Nu Skin partners with VOX for Convention Branded Gear

We have the opportunity to work with a lot of great companies. Among them is Nu Skin, who recently completed a highly successful North America Convention where thousands of Nu Skin distributor entrepreneurs gathered. Nu Skin selected VOX Marketing to provide much of their branded offerings this year, from the registration kit, to corporate apparel […]

36 Ways Promotional Products Can Support Your Business

You might be considering getting some promotional products for your company, but are still sitting on the fence wondering if they are worth the investment. Will they net me a return? Are they effective? Believe it or not these small investments can provide a significant lift for your business. Their longevity is as a commercial […]

Taking your Branded Gear to the Next Level

Raise your hand if you have ever received a branded shirt that you wore once before relegating it to hanging in your closet next to your sports jersey that you swear you will wear once it fits again. Not a lot of traction or impressions were gained from that particular piece. It was money thrown […]

Magic Formula of Promotional Marketing? Part 2

 – It works for romantic comedies, part two In part one, we discussed the RomCom formula, and how unlike RomComs, there is no magic formula when it comes to promotional products and marketing. But there is a framework that will help you. This is an explanation of the 6 steps that will greatly increase your odds […]

Magic Formula of Promotional Marketing? Part 1

– It works for romantic comedies  You laugh. You cry. You melt. You “awhhh”. But let’s face it, all romantic comedies are essentially the same movie, regardless of the beautiful people who happen to star in the current edition. Reality check here. Sorry ladies. They all go something like this:

Corporate Event Promotional Products Your Attendees Will Love

Corporate events are an exciting time filled with people excited about your company, which equals… OPPORTUNITY. First, for the purposes of this post, a corporate event is defined as an event or convention specific to your company. An event centered about your company. This is not to be confused with a trade show, which is an event focused […]