Social Indebtedness – How to Win at Tradeshows and in Business

A few years ago I heard Nido Qubein, the CEO of Great Harvest Bread speak about business strategy. Near the end of his talk he promised us one tidbit that was the key to building such a massively successful company. As the audience listened attentively he revealed the secret to his thriving multi-million dollar business, […]

Give Stuff Away! It Works!

A recent post I read on Duct Tape Marketing, spoke to a strategy that we have employed with great success. It is, as they suggest an underutilized strategy that can really pay off. It is particularly powerful for a small business with limited marketing dollars. The basic idea is to partner with other businesses to […]

10 Summer-centric Promotional Items

Summer is quickly approaching and a change in season is a great time to take advantage of themed promotional products.  The warmth of the summer sun brings people outdoors and together which is a great situation to creatively promote your brand to the masses. Here are 10 great summer products that will keep you in […]

4 Questions Part 3: It gets crazy…behind the scenes

I mentioned in a recent post that we were asked several questions by one of our customers as part of an annual review they conduct with all their vendors. They asked us some great questions that are a good point of discussion and questions every business should ask regularly. To catch up, you can read […]

4 Questions Parts 1 & 2: Top Promotional Product Trends for 2013

I mentioned in a recent post, 4 Questions to Ask Yourself to Make Sure You Are Staying Ahead of the Competition, that we were asked questions by one of our customers as part of an annual review they conduct with all their vendors. They asked us some great questions that are a good point of discussion […]

Trend Alert: Neon is making a comeback

As a teen of the late 80’s/early 90’s I have a love hate relationship with neon. I fondly look back on the days of yesteryear and all the great memories. However, I shudder at the thought of some of the ridiculous styles and clothing I used to wear. One of the staples of that time […]

Don’t Forget the Packaging! 6 examples of great packaging…

One thing that is often overlooked when designing a new product or promotional item is the presentation or packaging. Product packaging has tremendous power to grab our attention and even increase our likelihood to buy the product over other, similar offerings. In fact, it is one of the most important aspects of product marketing. You […]

Future See-ers Wanted: Apply Within

Business Skills:       Computer Literate       Team Oriented Leader       Can See the Future Better hire that guy! I think we can all agree that in business it is important to stay at the forefront of your customer’s mind…always.  But how do you do this? It’s simple…you dust off […]

Good Swag! Bad Swag?

In the past we’ve discussed items your event attendees will love. However, on the flip side, we’ve all received an item at a trade show or corporate event that left us underwhelmed (to put it gently). It happens. There is no one thing that appeals to everyone.  M&M’s come close though…just not the plain ones. […]

Is your company feeling the holiday spirit? The Big List.

The holidays are here. You can’t put it off any longer. It is time to decide what, if anything, you will be giving your clients, employees and co-workers to express your appreciation of them. You can’t go wrong with our hand-picked list of branded products perfect for the occasion.   The Tech PEDOVA CASE FOR […]