Magic Formula of Promotional Marketing? Part 1

– It works for romantic comedies  You laugh. You cry. You melt. You “awhhh”. But let’s face it, all romantic comedies are essentially the same movie, regardless of the beautiful people who happen to star in the current edition. Reality check here. Sorry ladies. They all go something like this:

Reinventing the Wheel?

I was searching for an acoustic version of a sound for a video I’ve been working on and I came across this video where a guy was playing 22 songs using the same 4 chords. There are many other videos of people doing the same thing. This got me thinking. All these songs, at their […]

George Washington used SWAG

A brief history lesson: I love the show Pawn Stars on the History Channel. It is a guilty pleasure, with very little guilt. I have been fascinated since the first episode I saw. It is like the show’s opening says “you never know what is going to walk through those doors.” And that keeps me […]

Corporate Event Promotional Products Your Attendees Will Love

Corporate events are an exciting time filled with people excited about your company, which equals… OPPORTUNITY. First, for the purposes of this post, a corporate event is defined as an event or convention specific to your company. An event centered about your company. This is not to be confused with a trade show, which is an event focused […]

6 Key Considerations for Overseas Manufacturing and Importing

A significant part of VOX’s business is direct importing from overseas manufacturers. We import hundreds of containers every year with products ranging from a basic promotional key chain, to highly customized brand items such as clothing, backpacks, handbags, and watches. All of which require an extensive sourcing network to deliver. It has taken us years […]

No, No, No…this sample is all wrong.

After initial discussion about your product, requirements have been gathered and the choice made to manufacture and import your product from overseas .  All is well. You are good to this point. Then… Your first sample arrives. It is functionally close to your description, but the material is all wrong. The color is not right. It […]

Top 10 Promo Product Uses

The Promotional Products Association Industry (PPAI) conducted a study to find out how people use promotional products in their marketing. The association included the findings in its 2010 Promotional Products Fact Sheet, which it distributed at the 2011 PPAI Expo.

Not all promo companies are created equal

One thing we can attest to is that not all promotional companies are the same. It was through frustrating experiences with other companies that eventually led to the creation of VOX Marketing. There are a lot of challenges and frustrations we face in everyday business, but ranking high on that list has to be those […]

Over-thinking it. Just write.

1 Point for realistic Featured Image…who writes on paper any more? Being that this is Post Number One, I found myself getting caught up in the decision of what direction to take this blog and about what exactly to write. In fact, I spent the better part of 3 days writing, rewriting, deleting—lots of deleting—researching and […]